One of the major telecommunication carriers in Germany, who was on the way to promote MMS (Multimedia Messaging Service) service: A new concept on picture frame was developed together, with that consumers can send their photos direct to picture frame via MMS service besides the conventional method via memory card. The picture frame owns a cellular module and has its own phone number. A SIM card was integrated into the device during production. A special APN was set up to avoid abused usage of SIM cards.
Our team was responsible to develop this product within 9 month. The high complexity of production and logistic process in terms of SIM card integration, configuration and activation testified our substantial capability under high pressure and complex circumstance. This product was launched as a highlight of Christmas campaign in 2008 and deemed to be the most innovative product in the year.